This is inevitable! Razer is cooperating with Sanrio to launch a lot of Hello Kitty and Friends branded gaming equipment, including gaming chairs and headsets. I am not surprised. No one was surprised. After all, this is the Hello Kitty we are talking about. The Razer website reads: "This holiday, with Hello Kitty and friends, embark on an extraordinary journey to a place that goes beyond the limits, celebrates epic drama, and cherishes friendship above all else." "Use exciting Experience this adventure with Razer gear, share unforgettable moments and win each other's smiles-because Hello Kitty always says,'You will never have too many friends', or victory." I disagree. There may be too many friends and too many victories.

In any case, Hello Kitty and her friends such as Keroppi and Badtz-maru have been slapped by Razer's gaming mouse, mouse pad, Razer Iskur X gaming chair and Razer Kraken BT Kitty. But the kitten is used to it. She can do almost anything in the end.

In Japan, there is an urban legend that Hello Kitty cannot choose her job-which means she will sell anything from Japanese beef to toilet paper. This may explain why she is passionate about all kinds of things and does not seem to be so picky. It is so extreme that a few years ago, a blogger named Jeffrey S. ran a blog named Hello Kitty Hell. In it, he will describe everything that Hello Kitty pushes, from the Hello Kitty chain saw to the infamous Hello Kitty vibrator. In contrast, Hello Kitty game equipment is more meaningful, I guess!

Therefore, if the product requires character branding, Hello Kitty seems very happy to participate. This time, it is selling Razer gaming equipment. tomorrow? who knows!