Sarreid moves further toward whole home; ramps up dining, leather for market - Furniture Today

2022-10-15 04:50:15 By : Mr. Ray Zhu

Sarreid's new Geo coffee table focuses on geometry and proportion.

WILSON, N.C. – In an effort to become a whole home resource, high-end supplier furniture and lighting Sarreid will debut more than 100 new designs for the coming High Point Market, many of which are already available on its website.

“We want to be perpetually fresh, perpetually new, perpetually exciting,” said Brad Cates, CEO. “Buyers visiting the showroom will see a little bit more transitional to even a slightly contemporary bent in some pieces. “But we’re not turning our back at all on our heritage of heirloom-quality antique reproductions on a grand scale.”

Sarried’s new products include round dining tables, expandable rectangular dining tables, leather sofas, chairs and a new leather headboard.

Overall, Sarreid is also focused on offering more exclusive products, “so all the way down to the hardware, the finishes, and fine details, we’re offering something unique,” Cates said.

Robert Dalheim, senior editor of case goods and global sourcing, has been writing about the woodworking industry and business news since 2015. He is a graduate of Northern Illinois University with degrees in journalism and political science. Contact Bobby at rdalheim@furnituretoday.com or by calling (336) 605-3815.

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